In the context of relationships that we build over a long period, trust is almost a given. Parents operate with trust unless given a reason not to do so. Children believe that parents will look after them, at least until they are old enough to be independent. Neighbours trust that they live with pleasant people who will bring them no harm. What about the professional world we also live in?
Personal branding has been quite the buzzword these days. However, no one using it in casual conversation genuinely seems to understand what that means. Today, we begin this article with a question, and a fair bit of warning- are you really ready to sell yourself? In the best possible way.
For far too long, people and machines have been clustered under one head as means of productivity for an organization. Operating machines was the only prerequisite for success. Over time, this changed, and people who could program computers became the ones in demand. Today, we value the creative mind and the ability to cut across facts and figures and tell a story. So, how do you show your personal brand in the future of work?