Here's everything you need to know about making Content count. Leave the rest to us.
As opposed to talking to, and convincing, one prospect at a time, content marketing if done right can help you reach multiple interested people at the same time, and lead them down your sales funnel. However, as with all marketing efforts, people expect to gain value from your content marketing. Thus, it isn’t enough to post with reasonable frequency on your blog, or announce it on Facebook.